Ninja
Ninja AF101 4-Qt Air Fryer
If they don't have an air fryer yet, this is the no-fuss one that makes crispy leftovers and frozen fries actually good.
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The tools that earn their counter space.
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Instant Pot
Instant Pot Duo 6-Qt 7-in-1
Turns tough cuts and dried beans into weeknight food, and it's the one most recipes online are written for.
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Lodge
Lodge 6-Qt Enameled Cast Iron Dutch Oven
Does most of what a Le Creuset does for soups, braises, and bread at a fraction of the price.
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Victorinox
Victorinox Fibrox Pro 8-Inch Chef's Knife
The knife pros recommend to home cooks: sharp, comfortable, and inexpensive enough that nobody's afraid to use it.
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Cosori
Cosori Gooseneck Electric Kettle
Set-and-hold temperature control for pour-over and tea, at well under the price of the fancy kettles.
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OXO
OXO Good Grips Salad Spinner
Dry greens make better salads, and this one-handed pump spinner is the one people keep for decades.
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Fellow
Stagg EKG Electric Kettle
A splurge for the coffee person: precise temperature, a perfect pouring spout, and good enough looks to live on the counter.
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ThermoWorks
Thermapen ONE Instant-Read Thermometer
The thermometer serious cooks swear by, with one-second readings, and right now it's on closeout well below its usual price.
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